What works well in marketing EFT?

This was a question a mentoring group asked me this week. My answer on the call emphasised 3 key words: Relationships, Trust and Reassurance. Here’s a flavour of the most important ideas I shared when it comes to selling one to one coaching and group sessions.

Ronda Dorsey

Relationships

People purchase coaching services from those who show they understand their situation. If your audience connects with you in a meaningful way then they’re more likely to buy from you.

With something as vulnerable as emotional well-being, clients are going to be cautious about where they spend their money. Working with you is likely to leave them feeling lighter, and so more relaxed in the way the look and feel. But it’s a more subtle decision than buying the latest expensive skin care product to use in the privacy of their own space.

Think about the people you have enjoyed working with in the past. Why did those relationships work for you? Paint those qualities into a picture of the ideal client you wish to work with. Start speaking to that ideal client in your marketing. You’re going to connect with them more directly as a result. This idea goes beyond crafting a practical theme-based niche. That may still be relevant, but you’re including the personally important element of how your ideal client thinks and feels.

Additionally, create a network of relationships to draw clients into your business. I started out with business networking groups in my local area. I quickly built up a series of connections with like-minded professional whom I trusted and could refer to. The benefit to me was a steady stream of inbound referrals as I was starting out. Those relationships with a nutritional therapist, an osteopath, GPs and even lawyers and accountants helped me start making an income early on.

We never stop building and sustaining relationships. Some of my business relationships go back 20 years to when I first started. I reach out to those people for a coffee and catch up from time to time – they’re still great connections whose company I enjoy!

Trust

People refer their friends and family to those whom they trust. Trust is such a valuable quality and one I never take for granted. I regularly teach my students that 50% or more of my results in session flow from rapport and trust.

We continue sustaining trust with how we show up. I made a point early on in my business to ensure I was giving valuable knowledge away when clients asked. I never tried to force them to need to return to me to get access to new ideas. When we share openly, our clients see how we enrich them. Then it’s the simplest decision for them to return when they need more help, or they refer others we could help. The benefit my clients gain in working with me is the safety of space I hold and how well I am able to help them. I empower my clients to approach accessible things safely by giving EFT Setups they can do in between sessions or other resources that support them. They then willingly come back for the complex things because they know I will make light work of it.

As well as sharing knowledge and ideas, we build trust through the standard of care we provide. This covers everything from the integrity with which we manage client data (data protection laws are there for a reason), keeping good quality professional boundaries, pacing work that could feel challenging, offering a choice on the direction we're going, as well as being transparent about pricing before work begins. All of these qualities bring freedom into the conversation. Freedom is the middle word in EFT and worth honouring in its deepest expression.

Reassurance

We reassure our clients as we go along by being professionally transparent about how we’re working, why we’re asking certain questions, or suggesting a particular approach. I always want my client’s to understand my thinking so I can get their input on whether it’s the right strategy for them. It then becomes a partnership of working together rather than me telling them what to think and do.

This reassurance comes through effectively the more we work on our own fears and worries around communication and technical skill. When we’re relaxed and professionally present in our craft our clients take their cue from us and grow in confidence about the reach of our work. Your calmness has a direct bearing on your ability to hold a safe and congruent coaching space for your clients to process and reflect. This is a depth of reassurance that supports the work so profoundly.

Final Thoughts

The joy in working with these 3 qualities is that the client base that you draw is of a high degree of engagement. This eases the need to market ‘loudly’ or constantly because you’re focused on what matters to your clients and to you. I love working in this way as it’s nourishing for me as well!

Article Date: Fri, 13 Nov 2026

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