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Category Archives: EFT for Business

The Pleasure Principle
Posted on July 10, 2013

Tuesday evening I tapped for 5 minutes with my client just before she opened the event with her jazz solo.  This being her first public performance in 20 years she had a few jitters.  Later her smoky and deeply satisfying rendition of ‘It ain’t necessarily so’ from Porgie and Bess sent shivers down my spine as I listened.  I was rapt.

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The False Rewards of Suffering
Posted on February 13, 2013

The business world often looks to sporting heroes for inspiration.  I came across the quote below on a Law of Attraction coaching page yesterday and was shocked.  Is this the only way?

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An alternative to Noisy marketing
Posted on September 12, 2012

A colleague and I were recently chatting about whether it’s possible to run a profitable business without using ‘noisy’ marketing techniques. By noisy I mean there is a drive to get “numbers” onto a mailing list, rather than build deeper relationships with people whom you can best serve.

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Being Present
Posted on August 22, 2012

Cloe, my beloved cat, has an endearing habit of wanting me or my husband to watch and stroke her whilst she eats. At 14 years old she’s capable of helping herself to the food left out for her. She manages fine when we go out for the day. But when we’re at home she prefers to be watched. We watch over her and give affection as it fills us with happiness. 

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Can you spot who is faking it?
Posted on September 23, 2011

First off, this post has nothing to do with the bedroom.  But we’re still going to be talking about passion!  

Over the last few days I’ve come across different examples of passion in business.  It’s made it clear to me that passion is a vital ingredient to being successful in business.

Fake passion

There’s the artificial kind of passion.  A friend shared a story about how a thoughtless Twitter user sold his soul to some ghosts . . . he’s got them to fake his tweets for the last 4 years on behalf of his internet sales and marketing business.  Apparently, this was so he could come across as knowledgeable about his field of work.  He came acropper when one of the ghost writers decided to get his revenge on being fired. 

The problem here is that any trust this person built as a business has been lost.  How can you trust he knows what he’s doing in his field of work when he’s not being transparent about where his business knowledge comes from.  Isn’t this why people might hire him?  Passionate sharing of knowledge can inspire your audience.  But the faked stuff can seriously damage your reputation.  A key ingredient to social media is transparency as it’s hard to fake passion.

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